Analyze Competitive Landscape

The activities associated with gathering information and analysis of the internal and external environment in which the supply chain operates. Typically this includes information about strengths, weaknesses, threats, opportunities for economic, social, political, technological, environmental and/or legal factors.

Competitive landscape analysis helps identify areas for improvement. Competitive landscape analysis generally includes identifying and weighing internal and external forces, strengths and weaknesses.

Use Cases

SWOT Matrix template

SWOT Analysis: A standard method to describe and analyze the key internal and external factors seen as important to achieving and/or hinder achieving an objective:

Strengths -- Internal factors that strengthen your competitiveness
Weaknesses -- Internal factors that weaken your competitiveness
Opportunities -- External factors, trends or conditions that may positively impact your competitiveness
Threats -- Factors, trends or conditions that may adversely impact your competitiveness

Also known as SLOT Analysis. (Liabilities replaces Weaknesses).

PESTLE Matrix template

PEST(LE) Analysis: A standard method to document and analyze external influences organized in 4 (PEST) or 6 (PESTLE) factors:

Political (P) -- Politics and how they may affect your supply chain
Economic (E) -- Economic factors and how they may affect your supply chain
Social (S) -- Impact of social and cultural factors on your supply chain
Technological (T) -- Technological developments and how they may affect your supply chain
Legal (L) -- Industry legislation and how they may affect your company
Environmental (E) -- Environmental implications of operating your supply chain

6-Forces Analysis template

6-Forces model: A standard method that to evaluate the competitiveness and attractiveness of a supply chain (originally market). The six force model focuses on six key areas:

Competitors -- The direct - internal and/or external - competition of your supply chain. Existing competitors offer same product and services as your supply chain
New Entrants -- The ease, cost and time of new competitors to compete with your supply chain
Buyers -- The ability of customers/buyers to influence price, terms and conditions. The number of customers/buyers
Suppliers -- The ability of suppliers to influence price, terms and conditions. The ease, cost and time for you to switch suppliers. The number of suppliers.
Substitutions -- The ease, cost and time for customers to switch supply chains
Complementors -- The ease, cost and time to integrate with supply chains for complementary products or services

Context Analysis - coming soon

This page needs to be updated. Please participate in the discussion at the Analyze Competitive Landscape Discussion Page.

Hierarchy

ID	Name	Level	x
A1	Align Strategy	2	A1
A105	Analyze Competitive Landscape	3	A105

Workflow

From

Input(s)

Process

Output(s)

To

wf_process	wf_arrow
A101	Business Plan
A104	Prioritized Supply Chains
A103	Supply Chain Definition

A105

wf_arrow	wf_process
	A114
SWOT Analysis	A113

Analyze Competitive Landscape Align Strategy 4110500 3 Competitive, Landscape, Analysis, Strength, Weakness, Opportunity, Threat, Political, Economic, Social, Technological, Legal, Environmental, Influence, Attractiveness, Competitor, Buyer, Supplier, Substitutions, Complement, Supply Chain The gathering and analysis of the internal and external environment in which the supply chain operates. Typically this includes information about strengths, weaknesses, threats, opportunities for economic, social, political, technological, environmental and/or legal factors