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The activities associated with gathering information and analysis of the internal and external environment in which the supply chain operates. Typically this includes information about strengths, weaknesses, threats, opportunities for economic, social, political, technological, environmental and/or legal factors.

Competitive landscape analysis helps identify areas for improvement. Competitive landscape analysis generally includes identifying and weighing internal and external forces, strengths and weaknesses.

Use Cases

SWOT Analysis: A standard method to describe and analyze the key internal and external factors seen as important to achieving and/or hinder achieving an objective:

• Strengths -- Internal factors that strengthen your competitiveness
• Weaknesses -- Internal factors that weaken your competitiveness
• Opportunities -- External factors, trends or conditions that may positively impact your competitiveness
• Threats -- Factors, trends or conditions that may adversely impact your competitiveness

Also known as SLOT Analysis. (Liabilities replaces Weaknesses).

PEST(LE) Analysis: A standard method to document and analyze external influences organized in 4 (PEST) or 6 (PESTLE) factors:

• Political (P) -- Politics and how they may affect your supply chain
• Economic (E) -- Economic factors and how they may affect your supply chain
• Social (S) -- Impact of social and cultural factors on your supply chain
• Technological (T) -- Technological developments and how they may affect your supply chain
• Legal (L) -- Industry legislation and how they may affect your company
• Environmental (E) -- Environmental implications of operating your supply chain

6-Forces model: A standard method that to evaluate the competitiveness and attractiveness of a supply chain (originally market). The six force model focuses on six key areas:

• Competitors -- The direct - internal and/or external - competition of your supply chain. Existing competitors offer same product and services as your supply chain
• New Entrants -- The ease, cost and time of new competitors to compete with your supply chain
• Buyers -- The ability of customers/buyers to influence price, terms and conditions. The number of customers/buyers
• Suppliers -- The ability of suppliers to influence price, terms and conditions. The ease, cost and time for you to switch suppliers. The number of suppliers.
• Substitutions -- The ease, cost and time for customers to switch supply chains
• Complementors -- The ease, cost and time to integrate with supply chains for complementary products or services

Context Analysis - coming soon

Analyze Competitive Landscape Align Strategy 1050 3 Competitive, Landscape, Analysis, Strength, Weakness, Opportunity, Threat, Political, Economic, Social, Technological, Legal, Environmental, Influence, Attractiveness, Copetitor, Buyer, Supplier, Substitutions, Complement, Supply Chain The gathering and analysis of the internal and external environment in which the supply chain operates. Typically this includes information about strengths, weaknesses, threats, opportunities for economic, social, political, technological, environmental and/or legal factors