The activities associated with determining the relative and/or ranked importance of performance attributes as required by internal and external customers. Typical performance goals include: Superior, Advantage and Parity. Supply chain strategy is established by supply chain.
Each performance attribute is assigned Parity, Advantage or Superior. Typically the number of Superiors to assign per supply chain is limited to 1, up-to 2 can be Advantage, and the balance is Advantage.