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| − | + | ===Notes=== | |
| + | * Information Qualified Lead (IQL): A lead that has just entered the marketing and sales funnel, usually exchanging contact information for helpful content such as a digital book or whitepaper. | ||
| + | * Marketing Qualified Lead (MQL): A lead that has shown a higher level of interest and has developed brand familiarity and affinity, indicating a higher likelihood of becoming a customer compared to other leads. and sales funnel. | ||
[[Category:Metric]] | [[Category:Metric]] | ||
{{Object | {{Object | ||
|name=IQL-to-MQL Conversion Time | |name=IQL-to-MQL Conversion Time | ||
| − | |parent=m: | + | |parent=m:RS4 |
| − | |sort= | + | |sort=24100 |
|level=2 | |level=2 | ||
|keywords=Responsiveness, Lead, Conversion, Cycle Time, Sales & Support | |keywords=Responsiveness, Lead, Conversion, Cycle Time, Sales & Support | ||
|description= | |description= | ||
}} | }} | ||