Difference between revisions of "RS41"

Revision as of 09:31, 26 February 2025

Information Qualified Lead (IQL): A lead that has just entered the marketing and sales funnel, usually exchanging contact information for helpful content such as a digital book or whitepaper.
Marketing Qualified Lead (MQL): A lead that has shown a higher level of interest and has developed brand familiarity and affinity, indicating a higher likelihood of becoming a customer compared to other leads. and sales funnel.

ID	Name	Level	x
RS4	Lead Conversion Time	1	RS4
RS41	IQL-to-MQL Conversion Time	2	RS41

IQL-to-MQL Conversion Time Lead Conversion Time 24100 2 Responsiveness, Lead, Conversion, Cycle Time, Sales & Support

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+===Notes===
+* Information Qualified Lead (IQL): A lead that has just entered the marketing and sales funnel, usually exchanging contact information for helpful content such as a digital book or whitepaper.
+* Marketing Qualified Lead (MQL): A lead that has shown a higher level of interest and has developed brand familiarity and affinity, indicating a higher likelihood of becoming a customer compared to other leads. and sales funnel.
 [[Category:Metric]]
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